Auerberg Design: Private Label of Christoph Böninger

HSBC Bank, St. Moritz
Dinnerspeech. Feb. 24, 2007
The Meaning of Design in the 21st. Century:

Claim #1:
Design should not be judged by its ingeniousness but by
developing and presenting its
complexity.
Claim #2
Design is an integrative discipline, which requires many different skills and abilities, and the
competent and creative handling of dífferent types of knowledge.
Claim #3
Design means the competence to collate and update highly different forms of knowledge, and to
transform them into a design against the background of complex challenges.

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